The Simple

Value Proposition Plan

An online video course to help you get focused and create a strong value proposition that attracts and engages your target buyers

What Makes Simple Success Plans So Different?

So You Can Take The Guesswork Out Of

Finding The Right Message

When it comes to creating a killer value proposition, entrepreneurs don't have the time or patience to wade through hours of materials and data.


Simple Success Plans cuts through the fluff to create a one-page Value Proposition Platform that gives you a roadmap for all your sales and marketing messaging.

All The Powerful Secrets...

To Take The Guesswork Out Of Finding The Right Message

Our 10-module, on-demand, self-paced program guides you in developing a value proposition that resonates with your target audience, delivers a clear customer-focused message, and provides the proof you need to back up what you say.


Focus on the issues, challenges and goals of your buyers and nail the value points that are front-of-mind with your buyers.

What's Included

You get everything you see below...

10 Powerful Videos

These dynamic videos walk you step-by-step through creating your own customized Simple Value Proposition Plan.


Watch any time on any device, so everything is at your fingertips. Each video is under 15 minutes to fit it into your busy schedule.

Fillable Worksheets

Just answer the questions and your buy-focused value proposition builds - step by step. Fast and easy to complete... designed with the busy entrepreneur in mind.​

Loads of examples and samples so you never stare at a blank page and wonder what to do.

Free Updates

You will get all future course updates for free so you have the very latest information.

Watch On Any Device

Access the course from your phone, tablet, laptop or computer.

Lifetime Access

You will have access to the course for life so you can watch it again and again.

One of my first marketing activities when I joined my company was to help create stronger messaging and positioning. We had a bland description which hadn’t changed in several years despite two significant product upgrades. We needed a new message that could generate excitement, distinguished us from competitors. Using this value prop approach resulted in messaging that went beyond just describing our products and services in a compelling fashion, but created a concept that will guide our development for several versions and has the potential to change our industry.

The system to help you craft a Value Proposition that SELLS

Value Proposition 101

Discover the fundamental aspects of value proposition creation and why it is so important to create the right value proposition for your company and market.

Understanding The Value Proposition

Learn the structure of a well-crafted and powerful value proposition so you can begin creating your own.

Defining Your Target Audience

Define your target audience using the workbook and tools provided

Customer Objective

Uncover your customer objective to grab the prospect’s attention from the first moment.

The Offer Statement

Work through a series of exercises to ensure your offer is attractive to your target audience.

True Differentiators

Define your true differentiators so your prospect knows exactly why they should choose you.

Backing It Up

Discover how to use proof to seal the deal with your value proposition.

The Value Proposition Platform

Learn how to create different versions of your value Proposition plan.

Putting Your Value Proposition In Play

Learn all the places you can use your value proposition to attract the right prospects.

Plus Add On ​

Expert Marketing Coaching

  • Need help, support or advice? We've got you covered.

  • You have the option of adding 1-on1 support from an expert marketing coach to help you develop a killer value prop.

  • We help you make sure it speaks directly to your buyer and stands out from your competition.

    Start Now Risk Free

    Simple  Value Proposition Plan Course

    Four Ways To Buy The Online Course

    Online Course Only

    One-Time Payment


    Online Course Only

    ​3-Pay Payment Plan




    Online Course and 5 One Hour Sessions of Expert Coaching

    One-Time Payment


    Online Course and 5 One Hour Sessions of Expert Coaching

    4-Pay Payment Plan


    Risk Free - 100% Money Back Guarantee

    We are so confident that you will love our course that if you’re not 100% satisfied with the quality of our training, simply ask for a full refund within 30 days. You can even keep all the bonus files.

    Meet The Expert

    Lisa Dennis

    B2B Marketing and Sales Strategist

    • Author of Value Propositions that Sell, Turning Your Message into a Magnet that Attracts Buyers

    • Over 25 years of marketing and sales experience including strategy, execution and training

    • Mastery in messaging and conversations from Fortune 500 companies to start-ups

    • Member of the BrightTALK Sales Expert Channel

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